Email marketing is a trendy, fast, and powerful marketing strategy for enhancing your business compared to others. A popular survey says that approximately 75% of website visitors probably never revisit your site if your website doesn’t provide quality content.
A user prefers to get value from the business when visiting their website — building an email list plays a crucial role here in bringing back to the website via email marketing.
As a marketer, your should know who your buyer persona is. That helps to create niche content for your visitors who end up signing up to receive your newsletter. Building an email list through your website can help build your audience grow. You can use tools like OptinMonster to convert your site viewers into subscribers.
What is OptinMonster?
OptinMonster is an online lead generation plugin/standalone application specially designed to integrate with multiple web platforms like WordPress, Shopify, Bigcommerce, etc.
WPBeginner designs the OptinMonster in cooperation with Thomas Griffin Media. Now let’s discuss this topic even more through different aspects.
Table of Contents
Designer Forms are Proven to Convert
OptinMonster plugin is an excellent list-building tool with varied, powerful, and user-friendly features that helps how to build a massive email list.
OptinMonster allows you to create and combine effective or multiple email sign-up forms with a mobile-friendly interface involving more than 65 pre-defined templates on your site.
Also, its drag-and-drop user interface makes it easy to use. The good thing is that you don’t require to write any code. You can display personalized messages at the right time via behavior automation.
The OptinMonster precise targeting or segmentation engine lets you showcase personalized messages based on user behavior to enhance engagement, conversions, and sales. It includes dynamic text replacement, advanced page-level targeting, or custom display rules.
The A/B testing feature will aid you in taking away the guesswork by allowing you to try diverse styles, headlines, and content layouts to observe what converts best. You can A/B test your ideas and craft data-driven decisions via default conversion analytics.
Here OptinMonster will duplicate your existing optin; after that, you can alter it as per your selection. Perhaps demonstrate a different headline or even an utterly unique offer. Through A/B testing, you can get the stats that matter most.
Utilize Timely Pop-Ups To Amplify Sign-Ups
Most people think that email pop-ups give a terrible user experience, but it’s not true. It’s not the pop-up that depreciates user experience. It’s all about the right timing to display them on screen.
Showcasing email pop-ups to your readers just after they visit your site doesn’t make sense. Give value to your readers and impress them through your content before asking for their email addresses.
It is one of the reasons why OptinMonster email pop-ups are a perfect fit. It uses intelligent triggers to present pop-ups per the user’s behavior and interaction with your content.
Here you can activate pop-ups on a set time delay or the proportion of content scrolled by the visitor.
You can even enable exit-intent pop-ups that are generated before the viewers’ pointer moves towards the pinnacle of the browser, representing they mean to go away from your website.
You can also manage the sensitivity of the exit-intent trigger. These pop-up boxes can become 100 times successful in gaining leads with the correct timings. It is also said to be an excellent example of how to build an email list for marketing.
Spotlight Resources and Offers Via the Floating Bar Feature
The OptinMonster smart targeting alternatives will allow you to take the floating bar feature to a higher level. You can also use it to promote particular resources to a targeted section of your audience or as a constant invitation for your readers to join your email list.
One of the research reports shows that the floating bar is one of the favorite features and avails a significant boost in the sign-up rate. The floating bar can even replace email pop-ups, only if you don’t like to use them. It could be a worthy feature to try out for increasing your email list.
Apply Content Lock Feature to Get Leads With Gated Content
First, let’s understand in short
What is gated content?
Simply put, gated content is content on your site that is never accessed until the readers give their email addresses. You can use a content lock feature to gate your content.
Content gating is an easy and elegant way to make many email subscribers from each blog post you launch. It may look like forcing a reader, but actually, it works as gated content becomes visible more than halfway through your blog post. That’s how the visitor is already interested or engaged, which means the reader is likely to share his email address to read on.
You can gain faster leads and build stronger relationships with your spectators by gating your best content. Holding something back make out those people who are more serious, and you can build trust.
OptinMonster can make content gating eye-catching via the better user interface and signing up simple for the visitor, resulting in quicker lead generation. Not just this, but you can also access the option to select how much content you desire to lock. And once a visitor submits their email address, the smart lock will ensure that they never see the pop-up again.
Attract Readers Through Animated Pop-ups
OptinMonster has animated pop-ups to motivate your readers or make them take action if the usual pop-up is not enough to work out. It is called monster effects, and you can apply it to any pop-up you make by OptinMonster. You can select from many built-in CSS3 animation effects to fetch interest in your opt-in forms.
You can also drive traffic to your opt-in landing page through Facebook ads. Just ensure you optimize Facebook ads for conversions. Here you can give pleasant combo offers in replacement of email addresses. It is how to grow your email list using Facebook.