Stay ahead with articles, insights, industry trends, and actionable strategies written by the industry experts that matter to your business.
Brand equity is always considered a vital factor in helping any business grow in the market. It offers a powerful impact on the marketing of any company, allowing its products/services to get an edge over other competitors effectively. This is the major reason why developing strong brand equity is termed important for small businesses. The […]
WordPress is one of the most accessible platforms these days for building trendy-style professional websites. Although having your own business website is not enough, how your site performs on the cloud is also an essential part to be considered. Here the question is – why do you need to speed up your WordPress site? It […]
SEO is the short acronym for search engine optimization, and SEM stands for search engine marketing. SEO and SEM are the popular and trendy digital marketing methods almost every business uses to reach their customers. If, as a business person, you desire to have the best online marketing strategy possible, you should use both Search engine […]
Firstly let’s understand in short — What is a logo? A logo is a combined form of text plus a visual symbol that shows your business. For Instance- McDonald’s golden arches and logo for business have a powerful symbolic connection associated with audience memory. Logo plays a meaningful role in your brand recognition as it […]
A great platform to advertise and showcase your products and services is essential for the growth of every business. Therefore, you need to reach customers at the very moment they are surfing for your products on Google and other engines. The best way to make this possible is with Search Engine Marketing (SEM), which will […]
If you want to create an eCommerce store on your website, you must have to know about WordPress eCommerce plugins. But before proceeding further, firstly, let’s understand what eCommerce (EC) is. Electronic commerce, i.e., buying and selling goods over the Internet. Simply, it’s an online transaction (money transfer) between a supplier and a consumer. These […]
