5 New Digital Marketing Strategies You Should Adopt in 2022

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Digital marketing is constantly changing because innovation showcases marketers’ new opportunities daily. Therefore your strategy must change and rise through technology to compete in the marketplace. New digital marketing strategies allow marketers to innovate unique ideas to engage their audiences.

Before proceeding further, firstly, let’s understand a few powerful queries: What is digital marketing? Why is digital marketing vital for your business growth?

Digital marketing is an approach to promoting your business worldwide over the cloud via electronic devices. Digital marketing has equal importance for every business to increase its credibility by reaching relevant or targeted customers.

As a marketer, you can do this efficiently and cost-effectively by utilizing Digital marketing strategies, tips, and tricks for 2022.

Digital Marketing Strategies

Let’s explore some best Digital marketing strategies for startups business that you must know to enhance your business brands at higher levels.

Visual or Voice Search

These days, online searching is evolving more than text-only origins. You can consider visual search a reverse search using images to stumble upon text-based information instead of another way.

Microsoft, Pinterest, and Google all jumped into the competition; hence, it will only improve over time. Here marketers can expand an edge by arranging specially-made content to await potential consumers after their image searches while also availing more insights into their favorites.

Voice search also carries on growing as a way for consumers to discover more valuable information without even lifting a finger.

Voice Search Optimization
Voice Search Stats | Image credit: Oberlo

For example, Domino’s has done well in this prospect, teaming up with Amazon Echo to allow customers to order pizza directly via single voice command. Letting people communicate with you through voice search makes their life more comfortable and presents an opening to incorporate brand personality or tenor in how you respond.

The aspects of voice search also showcase a challenge for digital marketers, who have to make out how to optimize together for humans and devices.      

Augmented and Virtual Reality (AR and VR)

Well-groomed companies are influencing mobile cameras to improve their client experience. Via AR or VR, you can get better brand engagement and help out with pre-purchase choices by bringing your products to life. By permitting consumers to connect more thoughtfully through immersive understanding, they are ready to hit upon what they are searching for and be pleased.

You know Amazon places Oculus Rift VR booths during Prime Day, letting shoppers become familiar with many products, from nerf guns to refrigerators, as they would in physical reality.

Diverse Potential of VR & AR Applications | Image credit: Statista

These products are significantly improving the customer journey. When getting users to an exact physical locality is impossible, AR can give greater flexibility and reach via mobile apps. StubHub successfully carries out this, presenting an AR feature that lets fans know the city and stadium quickly. Potential ticket purchasers may click to observe a 3D map of the stadium, parking, and more, making it simpler to imagine themselves at the event.

By organizing VR and AR tactically, you have only a chance to deliver customers with the detail of pre-purchase knowledge they want, demising the effort they should take to obtain it.

Artificial Intelligence (AI) 

In old times digital marketers have been doubtful about including AI in their strategies. Although AI proves itself valuable for simplifying data-based experiences or making better user experiences, belief in it has increased.

For Instance, KLM has done massive work by creating a plug-in with the messenger that streamlines everything from booking to check-in or flight status updates. Chatbots can be too crucial for assisting pre-purchase decisions like Bing’s business bot, which is implanted into search results and permits interested audiences to have basic queries by the businesses around them.

The CMO study by Marketing Charts found that companies in the B2B area are the top users of AI for content personalization (62.2%).

How CMOs are using AI
How CMOs are using AI | Image credit: Forbes

If their query is not on the pre-defined list, then the bot passes them on to a phone number; the bot also asks business owners additional questions based on what users are gazing for; that’s how it can be answered quicker in the future. By filtering replies to fit user wants, AI permits you to aid users better and faster over time. 

Vertical Video

With the move from desktop to mobile as per digital marketing concerns, there will be no surprise that mobile video ads are remarkable. Knowledgeable marketers use videos to engage audiences in-app among tasks or on a social dais. Let’s see what is new in the progress toward more vertical video.

Instagram recently introduced IGTV, allowing users to make long-form vertical videos. Although advertising is not available yet on IGTV, it’s a great place for brands to share their longer content naturally; the victory of IGTV and other podiums is worth keeping an eye on since it might ground the first shift in support of vertical video.

If this is the situation, marketers will be required to build horizontal and vertical assets to attain their audience entirely.

Native Marketing

The foremost part of native advertising is pushing marketing to be more creative. Now consumers are opposed to advertising also; the sudden rise of Adblockers has made it even harder for marketers to send out their messages.

If companies want to catch consumers’ attention in 2022, they have to work on crafting their Ads merge more naturally into the content. Native Ads grants a much-needed break from in-your-face methods such as banner ads.

But, as brands work desperately to become less annoying, they’ve productively blurred the lines between native and traditional ads. The customers grow wiser, and native ads are becoming a crucial factor in the marketing mix for numerous leading brands like Lexus.

A popular survey says businesses will power native ad strategy via social media, for example, Instagram stories, illustrating content that users hardly recognize as Ads.

At last, if you want to become more successful as a digital marketer in the upcoming year, then Digital marketing strategies and tips are specific options to look up.

Through a streamlined, defined digital strategy, your business can increase productivity, improve the customer experience and drive innovation.

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