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7 Important Things to Consider When Building Hotel Websites

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Hotel Marketing Strategy
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Building a website has become crucial for any business. No matter what your business is about, you need a strong website to showcase your brand.

Now, if you are in the hospitality business, then you can’t expect to get famous without a strong website. To help you build a website for your hotel, we are here with a few tips. Also, we’ll first clarify to you why it’s important to have a website for your hotel.

Importance of a Website for Hotels

Having a website for hotels is becoming increasingly important in the modern world. It is an essential part of creating an online presence in the hotel business. Having a place to direct potential customers not only displays all the information they need to book a room in a hotel but can also be used as a platform to establish a strong brand image.

In addition, a hotel’s website can help create brand recognition and loyalty, as customers can easily access information about the hotel on demand. 

Hotels that have a professional website also have an advantage. Potential customers are presented with all the necessary booking information and can view visuals of the facilities available at the hotel. This makes it easier for customers to decide whether or not to make a booking, saving them time and effort. Furthermore, the website can help to show off the hotel’s best features, making them stand out from the competition.

Now, let us jump to a few things that you should consider while building hotel websites for your business.

#1 Booking Form 

Hotel websites are essential for hospitality businesses. They enable potential customers to learn about a hotel’s services, amenities, and other characteristics. Furthermore, these websites must be equipped with booking forms, which enable customers to reserve a room easily.

Hotel websites must have a booking form to make it convenient for guests to book a room. The booking form should provide a clear and easy way to book a room, such as displaying available rooms, finding the best rate, and making payments.

Moreover, customers should be able to search for the type of room they need by entering the necessary details such as the number of guests, dates of stay, and other necessary information. Lastly, customers should be able to view what amenities or services come with their room to choose the best option for their stay.

#2 Refund Policies

In this digital age, travelers increasingly turn to hotel websites to plan and book their trips. Unfortunately, unforeseen circumstances can occur, and travelers may need to cancel their reservations. It’s now more important than ever for hotel websites to mention their refund policies in case of emergency cancellations.

This can include natural disasters, personal emergencies, or other unforeseen circumstances. Hotels must also provide clear details on how the refund will be processed. This way, travelers can be secure in knowing that their hard-earned money won’t go to waste if something changes their plans.

#3 Simplicity of Navigation

Hotel websites should be designed with simplicity of navigation and convenience in mind. An intuitive layout and user-friendly design can make all the difference to a potential guest. Cluttered websites full of ads, pop-ups, and unnecessary images can quickly become overwhelming and lead to the guest leaving the page.

Additionally, quick loading speeds, a well-organized menu bar, and search functions can help guests find what they are looking for. The navigation should provide a clear roadmap for guests and be intuitive and robust enough to provide the necessary information.

Additionally, the website should be aesthetically pleasing to draw the attention of visitors. Effective use of visuals, such as attractive images and videos, can create a user-friendly and modern website.

#4 Services Provided 

Hotels often provide various services, ranging from basic amenities like a pool and restaurant to more sophisticated offerings such as spa services, gyms, and business centers. For those looking to book a hotel, it can be difficult to determine exactly what is offered and what additional services may be available.

That is why hotel websites should provide detailed information about their services so that visitors can make an informed decision about where to stay. Additionally, hotels should highlight any special services or amenities that could make their property stand out from the competition. It is essential to learn about the rates and discounts that are available for specific stays.

#5 Add Original Pictures of Your Hotel Website

Hotel websites should also have original pictures of the property itself. This not only gives customers a better idea of what to expect but also makes the website look more professional and trustworthy. Customers should be able to easily find all the information they need to make an informed decision.

Finally, ensuring the website is up to date with the latest information about the hotel is essential for a positive customer experience.

#6 Reviews and Ratings

In today’s world, hotels are often judged by their reviews and ratings. Potential customers want to read what past customers have said and experienced before they book a room. Hotel websites should prominently feature reviews and ratings. This provides potential customers with a better sense of the quality of the hotel and what to expect from their visit.

Reviews from real customers are a great way to evaluate the hotel’s offerings and reputation. Moreover, these reviews can provide valuable insights into how a hotel is run, such as how clean and comfortable the rooms are, how helpful the staff is, and any additional amenities offered.

#7 Live Rates and Availabilities

Keeping up with the times is key in the hospitality industry. Hotels, resorts, and other accommodations must stay up to date with their online presence and make sure they never miss out on any opportunities. One such opportunity is using Live Rates and Availabilities with their website.

By having a website displaying current rates, customers can be sure they are getting the best possible deals, thus increasing loyalty to the hotel. Live Rates and Availabilities can help not only keep potential customers updated on room availability and prices but also offer extra discounts for guests for a limited time to help with increased sales.

Conclusion

A hotel website is a powerful tool for businesses as it is an online representation of the hotel. Prospective customers will use a hotel’s website to determine if it’s worth visiting and to get information about services, amenities, and prices. A good hotel website should provide plenty of information, be user-friendly, and offer a secure booking process.

Your customers expect an easy-to-navigate website that provides all the information they need to make an informed decision. A great hotel website should include amenities, hotel pictures, details about the area, and contact information. Furthermore, the site should be regularly updated with any new offers or developments that may be relevant to the customer.

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