10 Solid Reasons Your Company Should Invest in Content Marketing

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Content Marketing Planner

What methods do you utilize to ascertain if you’re opting for the most appropriate and effective marketing strategies? In today’s world of e-commerce trading, competition has increased to a great extent, and to survive the same, business proprietors formulate several strategies and techniques to reach success. Building the top-most content marketing strategies is essential to let your product reach thousands of people.

And is this technique essential enough to boost your brand and e-commerce market? Before heading to this segment, let’s comprehend content marketing.

Why Content Marketing is So Important

A marketing plan revolves around developing, publishing, and disseminating content to your potential customers to integrate massive traffic to your web portal, commonly termed content marketing.

This marketing strategy is usually processed through the utilization of multiple social media platforms, including but not limited to Facebook, Instagram, LinkedIn, Twitter, and Google+, eBooks, videos and blogs, and other essential downloadable stuff that involves the distribution of your brand to your targeted audience. Statistics reveal that 6+ million blog posts are published worldwide each day, the majority in English, followed by Spanish.

Number of Blogs
Number of Blogs | Image credit: First Site Guide

For instance, you’re a personal gym instructor, and your business has diversified over the past few years. You’re now willing to expand the same through online marketing, so you create an online business and begin posting 3-4 blog posts related to fitness and health.

Imagine you get appreciation from your targeted people, and even your posts get a good ranking in search engines. While some visitors opt for the instruction posted by you, others desire to join your institute to get personal training in a better way.

How Often Bloggers Post
How Often Bloggers Post | Image credit: First Site Guide

Content marketing, similar to the example mentioned above, is considered the most efficient method of converting your website visitors to potential clients. So whether you’ve recently commenced your business with a fresh startup or you’ve been engaged in this field for years, the better content marketing techniques, the more your business would grow.

Here are the ten essential reasons why content marketing is so important for your company:

Build Up the Trust of Your Audience

As mentioned in the illustration, you could utilize your proficiency to gain the trust of your online site’s visitors and convert them into your regular customers. The more posts you share with your visitors, the more obvious it becomes to your audience that you are a reputable and trustworthy organization. Remember that consumers only trust professionals and seek their assistance to sort out their specific issues.

Boost Up Your Brand’s Awareness

If you’ve just established your online market, it is very obvious that your customers won’t receive instant knowledge of your expertise or brilliant products, isn’t it? In order to drive prompt traffic to your web portal, get consistent inbound links, and expose your brand to millions of people connected with your online market, content marketing success must be your major priority.

Think Different
Think Different | Image credit: Wikipedia

Don’t forget that the foremost thing your customer considers is nothing but your content strategies. Hence to demonstrate your talent and proficiency to your potential visitors, you should aim to achieve success by formulating spectacular strategies.

Best for Search Engine Optimization (SEO)

The technique is utilized by almost every online website to rank their product in search engines like Google, Yahoo, and Bingo and get constant traffic to their website. Now you might be wondering why content marketing is so important to get better SEO.

For the customers, when you type the name of a particular brand or product, the search engine brings you the most relevant and appropriate results of the query you’re looking for. In order to get a good ranking on their website, the vendors make their best possible efforts to provide their audience with the useful and high-quality information they crave.

SEO Action Plan
SEO Action Plan | Oneskai

Nowadays, to seek a higher rank for their product, the spammers often opt for inappropriate strategies like posting duplicate content on their website, stuffing a lot of keywords in the content, and linking to incorrect sources.

However, note that Google doesn’t take the time to recognize if your content is worth it or not.

The best way to get content marketing success is to regularly post relevant, informative, unique, engaging, and super-quality blog posts on your website. Make sure that your visitors are the chief people you’re writing for, so your content must be user-friendly.

Creates Leads for Your Entity

One of the most vital concepts you prepare content marketing techniques for is to generate leads and awareness of your business. Of course, your ideal customer won’t get aware of your enterprise and brand until you personally inform them or create a platform where they could come and gather essential knowledge regarding the same.

Now, it isn’t possible to knock on the door of every potential client and educate them about the recent brand you’re introducing in the market, can you? Therefore, the only possible way is to develop an online portal, update it with the entire specifications of your business, and allow them to either reach your firm or get their desired product online using the same portal in content marketing.

Content Sales Funnel
Content Sales Funnel | Image: Oneskai

Again the question arises ‘why content marketing is so important in generating leads? And does it actually worth it?’

Content marketing assists strangers in getting access to your business through the useful and essential information you’ve delivered to them via your content. You definitely require leads to escalate your product’s sales and increase revenue. Indeed content marketing is the way to reach your potential customer and achieve your organizational goals easily.

Entice Your Ideal Buyers

Though lead generation is essential to reach your ideal customers, getting a plethora of unqualified audiences won’t be useful. So apart from generating leads, it is worth evaluating if you’re alluring your ideal buyers, or else you’ll end up wasting time and efforts of your sales team.

The major benefit of content marketing is that though you’ll be sharing evidence of your proficiency and skills in the global market, only the audience that is actually interested in your products and services will be visiting your web page.

Attract Customers
Attract Customers | Image credit: Oneskai

Hence, only people that conduct a search for the product relevant to your business get access to your website, and out of these visitors, only the ones that are captivated by your product would click to your landing page, fill out the form, place an order of their desired commodity, and get it delivered to their doorstep.

Understand Buyer’s Journey

Without effective leverage, perhaps your content marketing efforts are nothing but a waste. The buyer’s journey mainly comprises three top-most phases: awareness, consideration, and the ultimate decision.

Buyers Journey
Buyers Journey | Image credit: HubSpot

Here’s a detailed explanation of the three phases:

Awareness

Say you’ve recently started your blog post featuring the income-tax-related guide. Consumers that are stuck in the relevant issues and opt to take the assistance of online sources to sort out the same would search for their problem on Google.

HubSpot Buyers Journey
HubSpot Buyers Journey | Image credit: Hydra Marketing

The search engine would suggest the catalog of diverse web pages consisting of relevant information, including your blog named ‘top 4 ways to diminish your income tax. Getting useful information through your content, they would love to seek in-depth knowledge of the subject and would download your eBook.

Consideration

Once aware, your customers will proceed into the consideration phase, where they’ll analyze the possible solution to their issue by watching your detailed videos, graphs, tables, and other multimedia content.

Decision

This is the ultimate stage where you get successful in alluring your customer to hire your services rather than sorting their problems on their own. Hence, the people who weren’t even aware of your business and services seek your help instantly after looking at your content marketing strategies.

Your Visitors Tend to Share Your Content

You might have observed your Instagram friends sharing multiple content and blogs from a reputable website.

Why is content marketing so important that people prefer sharing it with their friends, family, and colleagues?

Hotjar Heatmap
Hotjar Heatmap | Image credit: Hotjar

The answer is the useful information they could avail from your blogs. Being an expert/leaders, people often believe that useful information should be distributed to social networking sites to educate people regarding a specific matter. Of course, to achieve content marketing success, you should create useful blogs that your targeted audience would love to read, but if you develop content that your visitors share with other people, congratulations! You’ve already made an amazing impact on your potential customers.

A Reason to Visit Your Website Again

Once the people get acquainted with your online e-commerce market and find your content marketing pretty good, they’ll become your regular visitors.

Creating a well-researched, high-quality, unique, and engaging content marketing is a must to become a trusted and secure online web portal and build a long-term relationship with your visitors.

Make Sure Your Site is Safe

As per a recent survey, around 40% of people avoid visiting websites marked as unsecured. Assuring your customers a safe and secure website is essential to gaining your visitors’ trust. Thus, you should regularly check your website to ascertain and sort the unwanted issues.

Website Security Check
Website Security Check | Image credit: Sucuri

Build Backlinks

When your product and content marketing strategies are super strong and efficient, the authority sites may link their content to your blogs, gradually multiplying your number of visitors. Furthermore, the search engine also ranks the website considering your backlinks.

Backlink Audit
Backlink Audit | Image credit: Ubersuggest

So having read the listed reasons, we assume that you would have got the answer of ‘why content marketing is so important to diversify your business?’ if yes, what are you waiting for? Follow the above-mentioned guidelines and get your content to appear at the top of the search engine catalog. Good Luck!

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