Why Email Marketing is So Important You Can Not Ignore

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Nowadays, many digital marketing tactics come into the picture, but email marketing strategy still plays a significant role among them. Email is more than 20 years which makes it a popular and trusted one in the technology world. It is one of the most valuable marketing tools that can increase engagement compared to any other marketing channel.

With the help of email marketing, you can get a global reach; it’s easy to start and simple to measure or share. Now let’s discuss this topic further and see how email marketing is vital for your business that you can’t ignore.

It’s Personal and Targeted

Email marketing is one of the best ways to reach a targeted audience in their inbox personally. Email personalization will allow you to tailor your memo to be precise, friendly, and not stale or corporate.

Email Users Statistics
Email Users Statistics | Image credit: Oberlo

Via email marketing software, you can estimate user data, divide your contact lists according to similar factors and then send emails highlighting the exact requirements of recipients.

For example, tools like Aweber, Constant Contact, and MailChimp let you group your audience. That’s how your emails can be targeted particularly to all group’s interests.

Hence each of the customers thinks that you are reaching especially to them. It builds relationships or trust among your audience as it is. In this manner, it’s more likely that you can obtain customer engagement and response. 

Boost Brand Awareness

Email is a vital component of any brand awareness-building strategy. Email marketing templates are a perfect chance to reinforce brand recognition, don’t forget to send a welcome email, remain consistent, and make sure your audience comes first.

Email marketing can let you get in touch with customers as per your comfort, although you should provide something of value to them. Either it is a link to update information about new coming products, or it’s your business online paid survey.

The Statista report on email shows that in 2022 alone, 333.2 billion emails are expected to be sent and received daily, and the number is expected to reach 376.4 billion emails per day in 2025.

Email Marketing Statistics
Email Marketing Statistics | Image credit: Oberlo

Through email, you can stay connected to your customers for a long time, as it can keep your brand in the front position of their minds. However, it may somehow depend on Email Marketing Success Strategy or how you can implement the overall business procedure in a better way.

It’s More Effective than Social Media

Email marketing can allow you to connect with an unlimited audience compared to social media. We’re also pretty attached to our email. All of us (99% of us) check our email daily.

With the rise of mobile use, checking email is super easy. Some of us check our email as much as 20 times a day.

You can go for some days without checking social media; most people check their email multiple times daily.

The other fact is that email marketing converts greater than social media. Customers who purchase products marketed by email spend 138% extra than individuals who don’t get email offers.

An Optinmonster report shows that more than half of internet users check their email before doing anything else online.

Email vs. Social Media

An eye-catching and creative newsletter can maintain your content on the top list of readers and bring more traffic to your site. As a business, you need to understand who your potential customers are, and reaching them via email can be a good option to convert them into buying your product and services.

Email marketing can build a strong relationship with your customers, but it’s not in the case of social media, although social media is a nice place to meet new people.

It’s Action Oriented

Whether you recognize it or not, i.e., everyone is conditioned to do something by an email like open, reply, delete, click-through, forward, sign-up, etc. The email encourages the audience to take action, for example, calling in or any other call-to-action (CTA); thus, email marketing is a successful marketing method of all time.

As you widen your small industry or startup marketing strategy as a complete via email, you can see outcomes straight away. That is not only distributing newsletters but also involving email automation based on the triggers of your clientele. Transactional emails gain eight times more opens or clicks than any other type of email and may generate six times more revenue.

It’s Impel Sales

Email marketing can also help you to increase sales when applied in the right way. One way to do this is by pairing up your email marketing with a marketing automation dais lets you place your email marketing plans on overdrive.

Email marketing has the highest ROI (return on investment) of all forms of marketing, averaging about $36 in return for every $1 spent.

You should possibly hear the phrase, “the money is in the list” here; the word “List” refers to your email list. Your business can know when a client is ready for purchase via progressive profiling, lead generating, or well-defined email campaigns.

Understanding where your consumer is in the funnel by lead scoring will provide insights on when to be more violent with sales based messaging. Your ability to lead the audience further down the funnel on their constraints is an influential tool. You can even consider some practical Email Marketing Tips for this purpose if you like so.

Cost Effective and Affordable

Having an email account is free, although tools that enable you to design, detail, or automate email campaigns are usually inexpensive, i.e., only $10 per month. After that, you have to write emails or set up the campaign. You can also appoint someone to write the emails and administer the process.

If you want to start email marketing, the perfect way is to start building your list. Have large website visitors; you can follow a tactic and provide a discount offer or free product in exchange for an email address.

Email Marketing Benefits
Email Marketing Benefits | Image credit: Aweber

Hence you will have a massive list in a few days, and you can start leveraging that list with targeted campaigns. It is one of the cost-effective and controlling tools which can build a consumer base and increase cash flow.

It can deliver the maximum ROI (Return on Investment) and reach already-engaged customers immediately. Therefore keep in mind that you never made the mistake of leaving email out of your marketing plans.

Through a streamlined, defined digital strategy, your business can increase productivity, improve the customer experience and drive innovation.

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