Google Ads management
You're paying for clicks that were never going to buy.
Most accounts have some. Start with a free audit: we go through your account by hand, show you where the money goes, and list the fixes in the order worth doing them.
Get your free account audit
Start with your website address. It takes 30 seconds.
Businesses we work with today
The problem
Why Google Ads spend stops turning into enquiries
Accounts rarely fail in one place. They leak a little in several, and every leak is paid for at full price each month until someone looks.
- 01
Ads showing for the wrong searches
Broad match with too few negatives puts you in front of job hunters, students and people who want it free.
- 02
Tracking that counts the wrong thing
If page views or button clicks count as conversions, Google learns to buy more of those, not more enquiries.
- 03
Clicks sent to the homepage
Visitors land among forty links and have to find the offer themselves. Most don't.
- 04
Set up once, then left alone
The searches that trigger your ads change every week. Without regular checks, the waste comes back.
- 05
Targeting wider than your market
Locations, schedules and networks left on their defaults spend money where you don't sell.
- 06
Reports in clicks, not customers
You see impressions and click rates. You don't see what an enquiry costs or what it turned into.
Your free audit
What you get in the report
A person goes through your account by hand and writes the report. It finds the problems and ranks them. Fixing them is separate work, for us, your team or anyone you choose.
- 01
A plain-English report
Written by the person who went through your account, in words your finance team can follow.
- 02
The searches wasting your money
The real searches you paid for that were never going to buy, with the cost next to each one.
- 03
A tracking check
Whether your conversions count real enquiries, or page views and clicks that flatter the numbers.
- 04
A fix list, in order
Each fix marked by effort and payoff, so you can hand it to anyone, including someone who isn't us.
- Broad match, no negative keywordsBig leak
- Conversions counting page viewsCritical
- Search partners on, barely convertingWorth fixing
- Ads pointing at the homepageWorth fixing
- Location targeting too wideQuick fix
A report on where your ad money goes, with the fixes in order. Free, and yours to keep.
Get my free auditIf you hire us
What managing your account includes
The audit doesn't commit you to any of this. It's here so you know what the work looks like.
Keywords aimed at buyers
Match types and negatives set so your ads show to people ready to enquire, not people researching.
Tracking that counts enquiries
Conversions set to real forms and calls, with closed deals sent back so Google bids for revenue.
A landing page per campaign
One offer and a form at the top, so more of the people you pay for go on to enquire.
Search terms checked every week
We block the searches that don't belong as they appear, not once a quarter.
Targeting that fits your market
Locations, schedules and networks set to where and when you actually sell.
Reports in cost per enquiry
What an enquiry costs you and what those enquiries turned into. Not impressions.
Real clients. Public reviews.
Submitted on GoodFirms and Google. Open either profile and read them yourself.
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How it works
Three steps, and you owe us nothing
We'll tell you when we start and when the report is due.
- 1About 5 minutes
You send your website
Then share view-only access to Google Ads. We can't change anything. Happy to sign an NDA first.
- 2A few days
We go through it by hand
Keywords, match types, negatives, bidding, tracking, and where your ads send people.
- 3Yours to keep
You get the report
Do it in-house, hand it to your agency, or talk to us. No pressure either way.
Questions
What people ask before they send the form
Something else on your mind? Add it to the form, or call us on the number below.
Get my free auditFind out what your ads are really buying
A report on where your ad money goes, with the fixes listed in order. Yours to keep, whether or not you ever work with us.
- View-only access, so nothing can change
- No call needed to get it
- If your account is fine, we'll tell you that
Get your free account audit
Start with your website address. It takes 30 seconds.