London · AI search
AI search agency
in London
Your buyers are asking assistants for a shortlist before they open Google. We find out whether you are on it, and do the work that gets you named — with the measurement shown.
Get a free AI visibility baselineWhat is generative engine optimization?
Generative engine optimization is the work of getting your business named and cited when someone asks an AI assistant for a recommendation. Assistants synthesise an answer rather than return a list, so the target is not a ranking position — it is inclusion among three or four names, decided by what the wider web corroborates about you.
Why the page that ranks is often not the page that gets cited
This surprises people, and it is the most useful single thing to understand about the channel. The two systems reward genuinely different writing.
What wins in Google
Depth, coverage and dwell time
- Long, comprehensive pages that cover every angle of a topic
- An engaging opening that sets up the problem before answering it
- Internal links that keep the reader moving through your site
- Strong domain authority carrying weaker individual pages
- Content refreshed regularly to hold a position
- Success is a click
What gets cited by an assistant
Clarity, structure and corroboration
- A direct answer in the first sentence, before any context
- Tables, definitions and figures that survive being lifted out of the page
- Sections that stand alone — no "as we saw above"
- Claims other independent sources can be seen to agree with
- Consistent naming and description everywhere you appear on the web
- Success is a mention, often with no click at all
A page can rank first and never be cited once. Usually because it takes four paragraphs to say what it could have said in the opening line.
What we do to get you named
Four workstreams. The first tells you where you stand; the rest change it.
Baseline where you actually are
A fixed set of commercial prompts, phrased as your UK buyers phrase them, run across five engines with repeated passes. You get the raw results including every competitor named ahead of you — repetition matters because these systems are non-deterministic.
Measurement before opinionRewrite for extraction
Direct answers up front, comparison tables, explicit figures with sources attached, sections that make sense in isolation. Highest-yield work available, and most of it applies to pages you already have rather than to anything new.
Usually the fastest movementMake the web agree about you
Inconsistent company descriptions across your site, Companies House, directories, profiles and coverage actively fragment how these systems understand you. Reconciling it is dull, cheap and reliably effective.
Consistency is a factor hereEarn UK citations
Coverage and original data in the British sources these engines retrieve from. The slowest lever and the most durable — and the reason a smaller competitor sometimes gets named ahead of you despite ranking below you.
The part that lasts
How the engagement runs
Baseline
A prompt set built from how your buyers genuinely ask, run across five engines with repeated passes. Method disclosed, raw results handed over, competitors named.
Work the controllables
Content restructured for extraction, entity and description consistency repaired everywhere you appear, structured data corrected to match the visible page. First measurable movement usually comes from here.
Re-run and report
Same prompts, same engines, same number of passes, on a schedule. Movement reported against the original baseline, including the prompts where nothing shifted.
Nobody can guarantee you a place in an AI answer. There is no slot to buy and no submission process, and the engines change behaviour without warning. Any UK agency telling you otherwise is selling something that does not exist. What we can defend is the measurement and the honesty of the reporting against it.
Questions
- Is it too early to invest in this in the UK?
- It is early, which is the argument for rather than against. UK demand for this work is 1,600 searches a month at high difficulty, meaning few businesses have started and those that have are serious. The work also improves your conventional SEO, so the downside if adoption stalls is limited.
- Can you promise us a place in an AI answer?
- No, and treat anyone who does with suspicion. There is no paid placement and no way to submit a site. What we guarantee is honest measurement: you will know how often you currently appear, how that changes over time, and which competitors are being recommended instead of you.
- How is this different from what our SEO agency already does?
- It shares the technical foundation and diverges on content. SEO rewards depth and coverage; this rewards a direct answer and structure that survives extraction. If your current agency is measuring citations across multiple engines with repeated runs, they are already doing it. Most are not, and it is fair to ask.
- Does UK GDPR affect this work?
- Not directly — you are optimising public content rather than processing personal data. It affects how you measure the traffic that results, since consent requirements under PECR mean some visits go unrecorded. That is a measurement design question, and it applies to all your channels rather than this one specifically.
- What does a realistic first six months look like?
- A baseline in week one, technical and content work through months one and two, and the first honest re-measurement around month three. Content restructuring can move numbers within a single cycle. Citation and corroboration work takes three to six months before it shows reliably, and we would rather set that expectation now.
Sources
- Semrush UK database, September 2026 — the 1,600 monthly search volume and KD 66 difficulty cited above.
- Generative Engine Optimization benchmark and RAG retrieval research (Oneskai claim registry CLAIM-002).
- Oneskai GEO testing methodology — 100 fixed commercial prompts across 5 engines with 5 repeated runs (CLAIM-003).
- UK Information Commissioner’s Office guidance on PECR and cookies, referenced on measurement.
Related
Find out if AI recommends you
A free baseline: how often you are named across five AI engines for the prompts UK buyers actually use, and which competitors are being recommended in your place.
No obligation. You keep every run we recorded.