What is your funnel
actually worth?
Enter seven numbers you already have. The calculator models the revenue gap between your current conversion rates and sector benchmarks, and shows the arithmetic so you can check it rather than trust it.
Your numbers
MonthlyResults appear here
Nothing is transmitted. The calculation runs entirely in your browser, and every figure comes with the formula that produced it.
Every formula, written out
Calculators that hide their maths are marketing devices. Here is exactly what the tool above computes.
| Output | Formula | Why it matters |
|---|---|---|
| Organic leads | sessions × (visitor→lead ÷ 100) | Baseline demand your content already creates |
| Organic customers | leads × (lead→customer ÷ 100) | The number that actually produces revenue |
| Organic revenue | customers × average contract value | What organic contributes monthly |
| Benchmark revenue | same traffic at sector benchmark rates | What the same traffic could produce |
| Monthly gap | benchmark revenue − current revenue | The cost of the conversion gap |
| Paid CAC | paid spend ÷ customers from paid | Your true paid acquisition cost |
| Blended CAC | paid spend ÷ (organic + paid customers) | Organic lowers this without extra spend |
| Score | mean of both rates as % of benchmark | How far the funnel sits from sector norm |
Benchmark conversion rates are directional figures we use in planning sessions, drawn from Oneskai engagement data. They are not a published industry study, and we would rather label them honestly than dress them up as one.
What the gap usually means
A conversion gap has a small number of common causes. These are the ones we find most often in audits.
Traffic is the wrong traffic
High sessions with a low visitor-to-lead rate usually means the content attracts researchers rather than buyers. The fix is Decision-stage pages, not more volume.
No conversion path on the page
Educational pages that rank well but offer nothing to do next. Adding a relevant, specific next step often moves the rate more than a redesign would.
Leads are not qualified
A healthy visitor-to-lead rate with a poor lead-to-customer rate points at the form or the offer attracting the wrong people, not at sales.
Attribution is undercounting
Sometimes the gap is measurement rather than performance. Last-click reporting routinely credits organic-started deals to the final branded search.
Follow-up is too slow
Lead-to-customer rates collapse when response time runs into days. This is an operations problem that looks exactly like a marketing one.
Missing from the shortlist
If comparison and alternatives queries in your category are owned by others, you are absent from evaluation regardless of how much traffic you have.
Other free diagnostics
AI search visibility self-assessment
Score the inputs that determine whether AI assistants can find, understand and recommend your brand — entity clarity, extractable content and corroboration.
Revenue SEO methodology
How we close the kind of gap this calculator surfaces, including the published scoring model that decides what gets fixed first.
Have someone check the diagnosis
The calculator identifies a gap. An audit identifies which of the six causes above is actually yours, and what it would take to close it. Fixed scope, fixed fee, no retainer commitment.