Education & Certification
Building a Brand From Scratch, and the Demand to Match
A certification business with a strong offering and no brand to carry it. We built the identity, then the full marketing programme around it.
Performance figures confirmed with the client
Performance figures confirmed with the client
01
The challenge
GPC had credible certifications but no coherent brand — no consistent identity, voice or presence for prospective candidates to recognise or trust when comparing providers.
02
The approach
Brand creation from the ground up, then a 360-degree programme putting it to work: positioning and identity, social presence, content and campaigns running as one system rather than separate channels.
03
The outcome
Brand reach grew 85% and social following 62%. More importantly the audience converted: qualified leads rose 40% and revenue 28%.
Let's build what comes next
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