Risk Management & Governance
A Website Revamp That Grew Traffic 220%
A specialist risk management and governance practice whose legacy WordPress site suffered from severe page bloat, PHP security risks, and zero lead capture. Oneskai rebuilt the platform into an ultra-fast headless Next.js and Sanity CMS engine.
- Website Revamp
- Headless Architecture
- Technical SEO
- CRM & Funnel Integration
Client-verified result
+220%
Website Traffic
in 4 months
- Client
- RiskMan
- Sector
- Risk Management & Governance
- Engagement
- 4 Months
- Scope
- 8 workstreams delivered
01
The challenge
What we found when we arrived.
RiskMan is a specialist governance, corporate risk management, and regulatory advisory practice. Despite advising enterprise boards and leadership teams, their digital presence was constrained by an aging, few-page WordPress site built years earlier on the WPBakery page builder. The site suffered from rigid design limitations, poor mobile responsiveness, and severe page-speed latency that created an underwhelming first impression for corporate decision-makers.
Behind the scenes, the legacy infrastructure created chronic operational debt and security vulnerabilities. Running on an unoptimized PHP environment with layers of bloated plugins, regular maintenance was a high-risk gamble: software updates frequently broke page layouts and contact forms, while delaying updates left the site exposed to security hazards. Without a structured publishing workflow or an active content funnel, making basic copy changes or updating the blog required tedious developer ticketing. Content updates ground to a near-total halt.
Commercially, the site had virtually zero growth infrastructure. Traffic was minimal and unmeasured—there was no Google Analytics, no Google Tag Manager, and zero visibility into user navigation or search attribution. Furthermore, there was no lead generation system or CRM integration. Prospective enterprise clients who arrived from referrals found a static digital brochure with no clear conversion pathway, causing high-intent interest to evaporate.
02
The approach
How we thought about it, and what we built.
Oneskai designed and executed an end-to-end technical, architectural, and commercial transformation. We retired the fragile monolithic WordPress install in favor of a modern headless stack engineered for sub-second speeds, frictionless publishing, and measurable pipeline growth across four core workstreams:
Strategy
Technical, SEO & Commercial Funnel Audit
We conducted an exhaustive audit of RiskMan’s technical architecture, backlink profile, and content hierarchy, alongside competitor benchmarking in corporate governance and compliance search landscapes. We uncovered the root causes of plugin fragility, mapped commercial search intent, and redesigned the information architecture from an ad-hoc page list into an intentional, buyer-aligned journey.
- Full technical stack, PHP vulnerability & Core Web Vitals audit
- Commercial search-intent mapping across governance & risk queries
- Re-engineered information architecture and user conversion paths
Front-End
Headless Next.js Front-End & Edge Hosting on Vercel
To permanently eradicate WPBakery page builder bloat and eliminate server-side PHP security risks, we custom-engineered a bespoke front-end using Next.js, deployed across Vercel’s global edge network. This headless approach decoupled presentation from content storage, delivering sub-second page loads, flawless mobile rendering, 100/100 performance scores, and automated CI/CD deployments with zero hosting maintenance overhead.
- Custom modular Next.js architecture with zero plugin bloat
- Sub-second page rendering and perfect Core Web Vitals
- Global edge network delivery with enterprise-grade security and uptime
Content Ops
Sanity CMS Architecture & In-Built SEO Engine
We deployed Sanity CMS as RiskMan’s real-time content studio, featuring a bespoke editorial schema designed for consulting practices. We engineered in-studio programmatic SEO tooling that automates meta descriptions, OpenGraph social cards, canonical tags, and structured JSON-LD data. The RiskMan team can now create, preview, and publish practice areas, regulatory updates, and case studies in minutes without writing code or touching plugins.
- Structured Sanity Studio schemas tailored to enterprise consulting
- Native in-studio SEO tooling for meta tags, schema and indexing
- Instant live visual previews and one-click publishing workflows
Attribution & Growth
Full-Funnel Analytics, Conversion Tracking & CRM Integration
We built a complete attribution framework to ensure every visitor interaction translates into commercial intelligence. We configured server-side Google Tag Manager and Google Analytics 4 (GA4) with custom event tracking for high-intent actions, resource downloads, and contact submissions. We then embedded high-converting inquiry funnels and integrated them directly with RiskMan’s CRM, ensuring leads are automatically qualified and routed to senior partners in real time.
- End-to-end GA4 and Google Tag Manager conversion event tracking
- Multi-touch channel attribution for organic, direct, and referral traffic
- Friction-free inquiry funnels with automated CRM synchronization
Everything Oneskai delivered
- Technical & SEO Discovery Audit
- Information Architecture & UX Redesign
- Custom Next.js Front-End Engineering
- Sanity CMS Setup & Schema Modeling
- In-Built Technical SEO Engine
- Vercel Edge Hosting & Deployment
- Google Analytics 4 & GTM Event Tracking
- Lead Funnel Redesign & CRM Integration
03
The results
Every figure reconciled against source reporting and signed off by RiskMan
+220%
Website Traffic
Growth in total sessions against the pre-revamp baseline.
- +65%
- Organic TrafficGrowth in sessions arriving from unpaid search.
- +48%
- Engagement
- +32%
- Lead ConversionImprovement in the rate at which visitors became enquiries.
The launch of the new headless platform delivered an immediate commercial inflection point. Total website traffic surged 220% post-launch, while organic search sessions grew by 65%. By eliminating technical code bloat and aligning content with real buyer search queries, RiskMan secured top rankings across critical corporate governance, risk assessment, and regulatory compliance queries that had previously been dominated by legacy competitors.
Visitor engagement deepened significantly. Time on site and page interaction depth increased by 48%, with corporate decision-makers actively navigating through practice frameworks, downloading whitepapers, and reviewing team credentials. The sub-second Next.js page transitions and modern UX established instant digital authority, eliminating the high bounce rates of the old WordPress site.
Most importantly, traffic translated directly into qualified pipeline. With streamlined conversion pathways, real-time analytics, and automated CRM routing, inquiry conversion increased by 32%. The internal team was freed from maintenance anxieties and plugin conflicts, shifting their focus entirely to publishing timely insights and closing enterprise engagements.
A focused first engagement
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