The Challenge
Global scaling often leads to creative fatigue and rising costs. The client needed a way to maintain installation velocity across diverse markets.
Data-Driven Diagnosis
Before implementing any creative or media changes, we conducted an exhaustive audit of the existing data architecture. Our diagnosis revealed a significant gap between attribution signals and actual business outcomes.
KPI Misalignment
The client was optimizing for 'Click-Through Rate' while actual customer acquisition costs were spiraling. We pivoted the focus to 'Incremental Margin'.
Signal Loss
Over 35% of conversion events were missing due to poor server-side tracking. We deployed a custom CAPI solution to restore data integrity.
The Strategic Solution
Implemented a "Performance Creative Lab" that tested 500+ ad variations weekly, using AI to predict winning hooks and localizing content in real-time.
Expert Execution: The Oneskai Protocol
"In this engagement, our primary focus was on compressed data feedback loops. By reducing the time between signal and execution, we were able to rotate creative assets 4x faster than the industry average, directly contributing to the acquisition cost reduction."
The Results
Cut CAC by 65% globally while surpassing 1.2M new installs, making it the highest-growth period in the company's history.
Beyond the primary metrics, the engagement established a new standard for data transparency within the client's marketing department. Today, every dollar spent is tracked against long-term customer value, not just immediate sessions.