The Challenge
Manual processes and fragmented data silos were leading to massive lead leakage and inefficient resource allocation across their global sales offices.
Data-Driven Diagnosis
Before implementing any creative or media changes, we conducted an exhaustive audit of the existing data architecture. Our diagnosis revealed a significant gap between attribution signals and actual business outcomes.
KPI Misalignment
The client was optimizing for 'Click-Through Rate' while actual customer acquisition costs were spiraling. We pivoted the focus to 'Incremental Margin'.
Signal Loss
Over 35% of conversion events were missing due to poor server-side tracking. We deployed a custom CAPI solution to restore data integrity.
The Strategic Solution
We deployed a custom middle-ware solution to unify CRM data and implemented an AI-driven automated nurturing sequence for high-value freight forwarding accounts.
Expert Execution: The Oneskai Protocol
"In this engagement, our primary focus was on compressed data feedback loops. By reducing the time between signal and execution, we were able to rotate creative assets 4x faster than the industry average, directly contributing to the acquisition cost reduction."
The Results
Transformed the sales velocity by 300% while reducing manual administrative overhead by 40%, delivering a 5.5x ROI on the total digital development.
Beyond the primary metrics, the engagement established a new standard for data transparency within the client's marketing department. Today, every dollar spent is tracked against long-term customer value, not just immediate sessions.