The Challenge
Targeting higher-tier enterprise accounts requires precision. The client was wasting budget on broad LinkedIn campaigns with low conversion rates.
Data-Driven Diagnosis
Before implementing any creative or media changes, we conducted an exhaustive audit of the existing data architecture. Our diagnosis revealed a significant gap between attribution signals and actual business outcomes.
KPI Misalignment
The client was optimizing for 'Click-Through Rate' while actual customer acquisition costs were spiraling. We pivoted the focus to 'Incremental Margin'.
Signal Loss
Over 35% of conversion events were missing due to poor server-side tracking. We deployed a custom CAPI solution to restore data integrity.
The Strategic Solution
We deployed an "Account-Based Marketing" playbook targeting 200 key accounts with personalized landing pages and IP-based ad targeting.
Expert Execution: The Oneskai Protocol
"In this engagement, our primary focus was on compressed data feedback loops. By reducing the time between signal and execution, we were able to rotate creative assets 4x faster than the industry average, directly contributing to the acquisition cost reduction."
The Results
Generated 45 high-value enterprise opportunities, resulting in $24M of qualified pipeline value and a significant reduction in sales friction.
Beyond the primary metrics, the engagement established a new standard for data transparency within the client's marketing department. Today, every dollar spent is tracked against long-term customer value, not just immediate sessions.