Logistics PPC
Stop paying for residential moving
queries on freight ad budgets
When standard agencies run Google Ads for logistics, over half their spend is incinerated on residential moving, truck driver recruitment, and parcel tracking queries. We build ironclad exclusion barriers that protect your ad spend for verified commercial shippers.
Request a logistics PPC auditWhat does a logistics PPC agency do?
A logistics and supply chain PPC agency manages paid search, display, and account-based advertising campaigns for freight carriers, 3PLs, intermodal providers, and logistics tech companies. The service focuses on capturing commercial freight intent, executing rigorous negative keyword pruning to block consumer moving and carrier job inquiries, and driving targeted traffic to high-converting lane quote and RFP landing pages.
Freight paid search benchmarks & economics
Freight terms carry substantial search volume, but consumer bleed creates extreme budget risk without specialized transportation exclusions.
- Commercial freight search CPC
- $12 – $38For terms like "dedicated contract carrier" or "temperature controlled 3PL"
- Consumer moving click waste
- 45% – 70%Captured by generic agencies running broad match freight campaigns
- Quote request conversion rate
- 11% – 22%Achieved on dedicated lane-specific RFQ landing pages
- Average freight contract value
- $150k – $800kMaking high-intent commercial paid acquisition highly accretive to EBITDA
Data compiled from Google Ads Transportation sector benchmarks and Oneskai client accounts, 2026.
Four pillars of profitable logistics advertising
How we turn paid search campaigns into reliable freight contract engines.
Aggressive consumer & moving exclusions
Words like "moving company", "furniture delivery", "driver jobs", "salary", and "tracking number" drain freight budgets constantly. We deploy proprietary transportation negative keyword libraries containing over 6,500 non-commercial terms to safeguard your spend.
Total consumer filtrationLane & regional geofenced bidding
Advertising nationally on generic freight terms is inefficient. We structure campaigns around your physical network: bidding heavily in zip codes surrounding your terminals, distribution hubs, and preferred backhaul corridors.
Backhaul & corridor efficiencyLinkedIn ABM for Director of Logistics titles
We complement search capture with targeted LinkedIn campaigns reaching VP of Supply Chain, Director of Logistics, and Transportation Procurement Heads at target manufacturers and retailers, positioning your service reliability ahead of annual tenders.
Strategic shipper penetrationInstant lane quote & RFP landing pages
Standard websites make shippers hunt for contact info. We build fast, mobile-friendly landing pages that allow freight buyers to specify origins, destinations, equipment requirements (dry van, reefer, flatbed), and pallet counts in seconds.
High conversion velocity
Our logistics PPC restructuring process
Search query report & click waste audit
We perform a forensic review of your historical search queries, identifying every consumer, job-seeker, and package-tracking search that consumed your budget.
Rebuilding campaigns into lane and equipment clusters
We reorganize campaigns by specific freight mode (Full Truckload, LTL, Refrigerated, Intermodal, Warehousing), pairing each with dedicated high-converting landing pages.
TMS conversion tracking integration
We link Google and LinkedIn conversion tracking to your TMS or CRM, teaching ad bidding algorithms to optimize for high-value shipper contracts rather than low-quality quote submissions.
We do not manage campaigns for residential moving companies, consumer courier services, or freight forwarders lacking verified operating authority (MC/DOT) and proper cargo insurance.
Questions
- How do you prevent people looking for truck driving jobs from clicking our ads?
- Driver recruiting traffic is one of the biggest sources of waste in logistics PPC. We deploy extensive negative keyword lists covering terms like "CDL jobs", "pay rate", "careers", "owner operator wanted", and "driver requirements", keeping ad spend focused on shippers.
- Can PPC capture enterprise freight tenders?
- Yes. When shippers experience service failures with existing carriers, they immediately turn to search engines to find backup capacity and new contract partners. Capturing those high-intent searches wins immediate trial shipments that convert into long-term contracts.
- Should freight brokers bid on competitor brand names?
- Competitor bidding can be effective in freight when targeted at carriers with recent service disruptions or labor strikes, but it must be paired with ad copy highlighting reliability, on-time performance, and capacity guarantees.
- What budget is required for effective logistics PPC?
- We generally recommend a minimum monthly ad spend of $4,000 to $8,000 to maintain competitive presence across priority lanes and generate sufficient data for Google’s automated conversion algorithms to optimize effectively.
- How quickly can we see shipper inquiries from a new campaign?
- Once campaigns and landing pages are live, qualified commercial quote requests typically begin arriving within the first 7 to 14 days of activation.
Sources
- Google Ads B2B Transportation & Freight Performance Report, 2026.
- American Trucking Associations (ATA) Freight Transportation Forecast.
- Oneskai Client Portfolio Data in Logistics and Supply Chain Marketing, 2025–2026.
Related
Stop burning budget on non-commercial freight clicks
Request a logistics PPC waste audit. We will analyze your search term reports and show you how to eliminate wasted spend while capturing high-value shipper RFQs.
Confidential review under NDA. Comprehensive search waste teardown included.