Melbourne · Google Ads & PPC
PPC agency in Melbourne built for revenue, not clicks
Google Ads management that cuts wasted spend and shows which ads actually made you money.
- Flat monthly fee
- No share of your ad spend
- You own your ad account
Businesses we work with today
Stop paying for leads that never buy
Clicks go up, form fills look healthy and the monthly report is green, but sales don’t move. The spend keeps growing, and nobody can say which campaign actually brought in paying customers.
It usually comes down to three problems: ads reaching the wrong searches, landing pages that don’t convert, and conversion tracking that stops at the enquiry form. We fix all three, in that order.
What we fix in your Google Ads account
High cost per lead
When each enquiry costs too much, we remove the searches that never convert, tighten your location and audience targeting, and move budget to the campaigns that are performing.
Leads that don’t turn into sales
Cheap leads are not the same as good leads. We track which enquiries become paying customers, then feed that information back so Google finds more people like them.
Wasted spend on the wrong searches
Broad keywords and loose match types drain budgets quickly. We review your search terms report every week and build negative keyword lists that stop irrelevant traffic.
Brand campaigns taking the credit
People searching for your company name were already coming to you. We report branded and non-branded results separately, so you can see what is genuinely new business.
Landing pages that lose the click
A great ad that sends people to a slow or vague page wastes the money you paid for the click. We fix the page, or build a better one.
Reports full of clicks, not revenue
Your report shows cost per qualified lead, cost per sale and return on ad spend, because impressions and clicks on their own don’t pay the bills.
PPC services in Melbourne: Google Ads management
Everything a Google Ads account needs, handled by one team that sees the whole picture. Read more about our PPC management approach.
Google Search Ads
Show up when buyers in Melbourne search for what you sell, with tightly grouped campaigns built around the searches that actually lead to sales.
Performance Max
Reach buyers across Search, YouTube, Display, Gmail and Maps from a single campaign, with guardrails that stop it spending most of the budget on your own brand name.
Google Shopping
Put your products, prices and photos in front of people who are ready to buy. We set up your Merchant Center feed and keep the product data accurate.
Remarketing
Bring back the visitors who looked at your offer but didn’t get in touch the first time. See remarketing and retargeting.
YouTube Ads
Build demand with video before people start searching, and measure how much extra business it really adds.
Conversion tracking
GA4, Tag Manager, enhanced conversions, and sales data sent back from your CRM so Google learns from real customers. More on conversion tracking and analytics.
Landing pages
Clear offers, fast pages and short forms, tested so more of your paid clicks turn into enquiries. See landing page testing.
Microsoft Ads
Often cheaper clicks than Google, and a useful extra audience for B2B companies that sell to office workers.
Why Melbourne businesses choose Oneskai as their Google Ads agency
We measure revenue, not just enquiries
Many agencies stop counting at the form fill. We connect your ads to your CRM or online store, so you can see which campaigns made money.
Honest brand vs non-brand reporting
We separate branded searches from new demand. That stops your account looking better than it is.
Paid search, SEO and AI search in one plan
We also run SEO in Melbourne and AI search visibility. So we can stop paying for clicks you’d get for free, and cover the searches you can’t rank for yet.
A fee that doesn’t grow with your spend
Flat monthly management fee. No percentage of your media. Your Google Ads account is always yours, and so is its history.
How we work: audit, fix, launch, improve
- Week 1
Audit
We review your account, tracking and landing pages, and show you exactly where money is being wasted today.
- Weeks 1–3
Fix the foundations
We rebuild conversion tracking, restructure the campaigns, and clean up your keywords and negative lists.
- Weeks 3–8
Launch and learn
New campaigns go live, and we test ads and landing pages against each other, cutting whatever isn’t working.
- Month 3 onward
Grow what works
Budget moves to the campaigns that bring in customers, and you get a clear monthly report and a review call.
Most accounts cut the obvious waste within a few weeks, but reliable results usually take about three months. That is how long Google needs to learn, and how long we need to collect enough data to make good decisions.
Start with a free auditWhat you’ll see in your first report
Every month you get the same numbers, defined the same way, with no impressions or click-through rates dressed up as results.
| Metric | What it tells you |
|---|---|
| Spend | What went to Google, broken down by campaign, with our management fee shown separately. |
| Qualified leads | Enquiries that match the customer you want, rather than every single form fill. |
| Cost per qualified lead | The number that tells you whether the account is becoming more efficient over time. |
| Branded vs non-branded | How much came from people already searching for you, and how much is genuinely new demand. |
| Pipeline or revenue | Where your CRM or store is connected, which campaigns produced actual sales. |
Rated by clients on public review sites
These scores come from public profiles you can open and check yourself. The reviews below are quoted word for word from GoodFirms, where clients post them directly.
“Oneskai is a reliable, highly skilled partner for web revamps and tech migrations.”
We partnered with Oneskai to revamp our WordPress site… Delivered ahead of schedule, communication stayed clear throughout.
Chief Digital OfficerRiskMan · Website rebuild and moveVerified on GoodFirms “Oneskai delivered a fast, highly scalable, and SEO-optimized job portal right on schedule.”
…What set them apart was integrating SEO into development from day one. Clear communication, deadlines strictly met.
Full Stack DeveloperGRC Openings · Job portal buildVerified on GoodFirms
Who we help in Melbourne
Google Ads works differently in each industry. We are the best fit for businesses where a sale takes more than one click and more than one conversation.
- Professional servicesLegal, accounting and consulting. High click costs, so every wasted click hurts.
- Health and clinicsStrict ad policies, and patient enquiries that need careful tracking.
- B2B and SaaSLong sales cycles, where the real result is a meeting or a deal, not a form. See our work with B2B SaaS companies.
- Education and trainingEnquiries that need follow-up before anyone enrols.
- EcommerceShopping and Performance Max, judged on profit, not just ROAS. More on ecommerce Google Ads.
Who we’re not right for
If you’re a local tradie who needs quick call bookings on a small budget, a specialist local-trades agency will likely serve you better. We’d rather tell you that now.
Targeting Melbourne and beyond
We can target metro Melbourne, specific suburbs or regional Victoria, or go national and international if your market is wider. We work with Melbourne businesses remotely, with video calls when you need them.
How much does Google Ads management cost?
Our management fee is a flat monthly amount, based on how many campaigns and channels we run rather than on how much you spend. We quote it in writing after the audit, before you commit to anything.
You pay Google directly for your clicks, and we never add a markup to your media spend.
If your budget is too small to give Google’s bidding enough conversion data to learn from, we will tell you so in the audit rather than take on the account.
Get a free Google Ads audit
Send us view access to your account, and you will get a recorded walkthrough and a written summary covering:
- Where your budget is being wasted (search terms, match types, locations, times)
- Whether your conversion tracking is counting the right things
- How your campaigns are built, and what to change
- Branded vs non-branded performance
- Landing page issues that cost you conversions
- What your competitors are bidding on
- Your top 5 fixes, in the order to do them
The audit is yours to keep, whether you decide to work with us or not.
Not running ads yet? Choose “Not running yet” and we’ll send you a launch plan instead.
Google Ads and PPC questions from Melbourne businesses
What does a PPC agency do?
A PPC agency plans, builds and manages your paid ads, mostly on Google. That covers keyword research, ad writing, bidding, conversion tracking and landing pages, with the goal of winning more customers for less ad spend.
What PPC services do you offer in Melbourne?
We manage Google Search Ads, Performance Max, Google Shopping, remarketing, YouTube Ads, Microsoft Ads, conversion tracking and landing pages. Most accounts start with Search and proper conversion tracking, then add channels once the data supports it.
What is the difference between PPC and SEM?
Search engine marketing (SEM) usually means paid ads on search engines like Google and Bing. PPC, or pay-per-click, is the pricing model where you pay for each click, and it also covers paid social and display. On this page they mean the same work: managing your Google and Microsoft search ads.
Should I hire a Google Ads agency or a freelancer?
A freelancer can suit one simple campaign. An agency makes more sense when you also need tracking, landing pages and reporting handled, or someone to cover when one person is away. Either way, ask who will actually run your account, and make sure the account is in your name.
How much does Google Ads management cost in Melbourne?
Most Melbourne agencies charge either a flat monthly fee or a percentage of ad spend, on top of the media you pay Google for. We charge a flat fee based on the campaigns and channels we manage, with no share of your media, and we quote it after the free audit.
How much should I spend on Google Ads?
It depends on your cost per click and how many leads you need. As a general rule, spend enough to generate at least 30 to 50 conversions a month, so Google’s automated bidding has enough data to learn from. We estimate this in your audit.
How long does PPC take to work?
Ads can start showing within a day. Cutting the obvious waste usually takes a few weeks, and stable, reliable results usually take around three months while Google learns from your data.
Can you take over our existing Google Ads account?
Yes. We keep your account and its history, and we fix what is there rather than starting from scratch, unless starting fresh is genuinely the better option.
Do I own my Google Ads account?
Yes. The account, the data and the history all stay in your name, so if we ever part ways, you keep everything.
Do you take a percentage of ad spend?
No, we charge a flat management fee. A percentage model rewards an agency for recommending that you spend more, and we would rather our advice had no such pull.
Is Google Ads worth it for a small business?
It can be, if you have a clear offer, a landing page that converts and enough budget to test properly. If those pieces aren’t in place yet, we will tell you honestly and suggest what to fix first.
Do you work on ecommerce Google Ads?
Yes. We run Google Shopping and Performance Max campaigns for online stores, judged on profit and new customers rather than return on ad spend alone.
How do you measure PPC success?
We track cost per qualified lead, cost per sale and return on ad spend. Branded and non-branded results are reported separately, and we connect to your CRM or online store wherever we can.
Should one agency run both our Google Ads and SEO?
It usually helps. A single team can stop you paying for clicks you would already win organically, and use ads to cover the gaps while your SEO is still developing.