San Francisco · Google Ads & PPC
PPC agency in San Francisco measured in pipeline, not sign-ups
Google Ads management for SaaS and B2B teams, built on tracking you can trust and tied to the deals your sales team closes.
- Flat monthly fee
- No share of your ad spend
- You own your ad account
Businesses we work with today
Your ad platforms see fewer sales than you make
Bay Area buyers use ad blockers, strict browser settings and their privacy rights under California law. Each of those hides conversions from Google, so the dashboard reports fewer results than really happened and automated bidding learns from a partial picture.
Then the account is judged on trial sign-ups or demo requests, while the sales team knows most of them never become revenue. We rebuild the tracking, send real pipeline back to Google, and judge every campaign on the deals it creates.
What we fix in your Google Ads account
Tracking that loses conversions
Browser privacy settings and consent choices mean many conversions never reach Google. We set up enhanced conversions, consent mode and server-side tagging, so more of your real results are counted.
Bidding for sign-ups that never pay
A free trial from a student costs the same as one from a buyer. We import qualified leads and closed deals from your CRM, so Google learns which clicks create pipeline.
Wasted spend on the wrong searches
Broad keywords and loose match types drain budgets quickly. We review your search terms report every week and build negative keyword lists that stop irrelevant traffic.
Brand campaigns taking the credit
People searching for your company name were already coming to you. We report branded and non-branded results separately, so you can see what is genuinely new business.
Landing pages that lose the click
A great ad that sends people to a slow or vague page wastes the money you paid for the click. We fix the page, or build a better one.
Reports full of clicks, not revenue
Your report shows cost per qualified lead, cost per sale and return on ad spend, because impressions and clicks on their own don’t pay the bills.
PPC services in San Francisco: Google Ads management
Everything a Google Ads account needs, handled by one team that sees the whole picture. Read more about our PPC management approach.
Google Search Ads
Show up when buyers in San Francisco search for what you sell, with tightly grouped campaigns built around the searches that actually lead to sales.
Performance Max
Reach buyers across Search, YouTube, Display, Gmail and Maps from a single campaign, with guardrails that stop it spending most of the budget on your own brand name.
Google Shopping
Put your products, prices and photos in front of people who are ready to buy. We set up your Merchant Center feed and keep the product data accurate.
Remarketing
Bring back the visitors who looked at your offer but didn’t get in touch the first time. See remarketing and retargeting.
YouTube Ads
Build demand with video before people start searching, and measure how much extra business it really adds.
Conversion tracking
GA4, Tag Manager, enhanced conversions, and sales data sent back from your CRM so Google learns from real customers. More on conversion tracking and analytics.
Landing pages
Clear offers, fast pages and short forms, tested so more of your paid clicks turn into enquiries. See landing page testing.
Microsoft Ads
Often cheaper clicks than Google, and a useful extra audience for B2B companies that sell to office workers.
Why Bay Area teams choose Oneskai as their Google Ads agency
We speak your CRM’s language
We work directly with HubSpot or Salesforce data, so ad results are reported in the same pipeline stages your sales and finance teams already use.
We measure revenue, not just enquiries
Many agencies stop counting at the form submission. We connect your advertising to your CRM or online store, so you can see which campaigns actually generated revenue.
Paid search and SEO in one plan
We also run SEO in San Francisco, so we can stop paying for clicks you would get for free and use ads to cover the searches you can’t rank for yet.
A fee that doesn’t grow with your spend
You pay a flat monthly management fee, never a percentage of your media budget. Your Google Ads account is always yours, and so is its complete history.
How we work: audit, fix, launch, improve
- Week 1
Audit
We review your account, tracking and landing pages, and show you exactly where money is being wasted today.
- Weeks 1–3
Fix the foundations
We rebuild conversion tracking, restructure the campaigns, and clean up your keywords and negative lists.
- Weeks 3–8
Launch and learn
New campaigns go live, and we test ads and landing pages against each other, cutting whatever isn’t working.
- Month 3 onward
Grow what works
Budget moves to the campaigns that bring in customers, and you get a clear monthly report and a review call.
Most accounts cut the obvious waste within a few weeks, but reliable results usually take about three months. That is how long Google needs to learn, and how long we need to collect enough data to make good decisions.
Start with a free auditWhat you’ll see in your first report
Every month you get the same numbers, defined the same way, with no impressions or click-through rates dressed up as results.
| Metric | What it tells you |
|---|---|
| Spend | What went to Google, broken down by campaign, with our management fee shown separately. |
| Qualified leads | Enquiries that match the customer you want, rather than every single form fill. |
| Cost per qualified lead | The number that tells you whether the account is becoming more efficient over time. |
| Branded vs non-branded | How much came from people already searching for you, and how much is genuinely new demand. |
| Pipeline or revenue | Where your CRM or store is connected, which campaigns produced actual sales. |
Rated by clients on public review sites
These scores come from public profiles you can open and check yourself. The reviews below are quoted word for word from GoodFirms, where clients post them directly.
“Oneskai is a reliable, highly skilled partner for web revamps and tech migrations.”
We partnered with Oneskai to revamp our WordPress site… Delivered ahead of schedule, communication stayed clear throughout.
Chief Digital OfficerRiskMan · Website rebuild and moveVerified on GoodFirms “Oneskai delivered a fast, highly scalable, and SEO-optimized job portal right on schedule.”
…What set them apart was integrating SEO into development from day one. Clear communication, deadlines strictly met.
Full Stack DeveloperGRC Openings · Job portal buildVerified on GoodFirms
Who we help in San Francisco
We are the best fit for tech companies whose sales cycle runs from a first click to a signed contract weeks or months later.
- B2B SaaSDemo and trial campaigns judged on qualified pipeline, not form fills. See our work with SaaS companies.
- AI and developer toolsTechnical buyers who search with precise terms and ignore vague ads, so keyword choice and copy matter even more.
- FintechStrict ad policies and high customer values. More on fintech Google Ads.
- Health techHealth ad rules and long buying cycles. See healthcare Google Ads.
- DTC and ecommerce brandsShopping and Performance Max, measured on profit and new customers. See ecommerce Google Ads.
Who we’re not right for
If you are pre-launch with no product in market, paid search will struggle to find enough demand. We would suggest testing your message another way first.
Targeting the Bay Area and beyond
Most of our Bay Area clients sell nationally or worldwide, so we target by country, region and job market rather than just by city. We can also focus on San Francisco, the Peninsula, Silicon Valley or the East Bay. We work with Bay Area teams remotely, with video calls whenever you need them.
How much does Google Ads management cost in San Francisco?
Our management fee is a flat monthly amount, based on how many campaigns and channels we run rather than on how much you spend. We quote it in writing after the audit, before you commit to anything.
You pay Google directly for your clicks, and we never add a markup to your media spend.
If your budget is too small to give Google’s bidding enough conversion data to learn from, we will tell you so in the audit rather than take on the account.
Get a free Google Ads audit
Send us view access to your account, and you will get a recorded walkthrough and a written summary covering:
- Where your budget is being wasted (search terms, match types, locations, times)
- Whether your conversion tracking is counting the right things
- How your campaigns are built, and what to change
- Branded vs non-branded performance
- Landing page issues that cost you conversions
- What your competitors are bidding on
- Your top 5 fixes, in the order to do them
The audit is yours to keep, whether you decide to work with us or not.
Not running ads yet? Choose “Not running yet” and we’ll send you a launch plan instead.
Google Ads and PPC questions from San Francisco businesses
What does a PPC agency do?
A PPC agency plans, builds and manages your paid ads, mostly on Google. That covers keyword research, ad writing, bidding, conversion tracking and landing pages, with the goal of winning more customers for less ad spend.
How much does Google Ads management cost in San Francisco?
Bay Area agencies usually charge either a flat monthly fee or a percentage of ad spend, and that is on top of your media budget. We charge a flat fee based on the campaigns and channels we manage, and we quote it after the free audit.
Does California privacy law affect Google Ads tracking?
Yes. California law gives people the right to opt out of their data being shared for ad targeting. Together with ad blockers and browser privacy settings, that means platforms see fewer conversions than really happen. Enhanced conversions and CRM imports recover much of that data within the rules.
Should a SaaS company optimize Google Ads for trials or demos?
For whichever step best predicts revenue, which is usually a qualified demo or an activated trial. We import those stages from your CRM, so Google’s bidding aims at the leads your sales team actually wants.
Can you run ads for a technical or developer audience?
Yes. Technical buyers search with precise terms and skip vague ads, so we build campaigns around specific problems, integrations and comparisons, and we write copy that respects what they already know.
What is the difference between PPC and SEM?
Search engine marketing (SEM) usually means paid ads on search engines like Google and Bing. PPC, or pay-per-click, is the pricing model where you pay for each click, and it also covers paid social and display. On this page they mean the same work: managing your Google and Microsoft search ads.
Should I hire a Google Ads agency or a freelancer?
A freelancer can suit one simple campaign. An agency makes more sense when you also need tracking, landing pages and reporting handled, or someone to cover when one person is away. Either way, ask who will actually run your account, and make sure the account is in your name.
How long does PPC take to work?
Ads can start showing within a day. Cutting the obvious waste usually takes a few weeks, and stable, reliable results usually take around three months while Google learns from your data.
Can you take over our existing Google Ads account?
Yes. We keep your account and its history, and we fix what is there rather than starting from scratch, unless starting fresh is genuinely the better option.
Do I own my Google Ads account?
Yes. The account, the data and the history all stay in your name, so if we ever part ways, you keep everything.
Do you take a percentage of ad spend?
No, we charge a flat management fee. A percentage model rewards an agency for recommending that you spend more, and we would rather our advice had no such pull.
How do you measure PPC success?
We track cost per qualified lead, cost per sale and return on ad spend. Branded and non-branded results are reported separately, and we connect to your CRM or online store wherever we can.
Should one agency run both our Google Ads and SEO?
It usually helps. A single team can stop you paying for clicks you would already win organically, and use ads to cover the gaps while your SEO is still developing.