Two tools that
show their working
No email gate, no data collection, no invented outputs. Both run in your browser, both display the arithmetic behind every number, and both tell you plainly what they cannot determine.
What makes a marketing tool worth using
A useful marketing diagnostic tool computes its output from inputs the user supplies, shows the formula it used, and states what it cannot determine. Tools that return an instant score from a domain name alone are estimating from proxies or fabricating outright — and the ones demanding an email before revealing a result are lead-capture forms, not diagnostics.
Both free, both honest
Each one answers a specific question and refuses to answer the questions it cannot.
Calculator7 inputs · instant modelGrowth & pipeline diagnostic
Models the revenue gap between your current conversion rates and sector benchmarks, then shows blended CAC with and without that gap closed. Every formula is published beneath the result.
Open the calculator
Self-assessment9 questions · weighted scoreAI search visibility assessment
Scores the four things that determine whether AI assistants can find, understand, value and trust your brand — and states clearly that it is assessing your answers, not scanning your site.
Open the assessmentWhy most free marketing tools are not tools
The category has a credibility problem, and it is worth being specific about what we do differently.
Lead capture in disguise
- Type a domain, receive an instant “score” from proxies or nothing at all
- Results gated behind an email address
- Findings asserted about a site never examined
- No formula, no weighting, no method disclosed
- Every result conveniently indicates you need help
Computed, shown, bounded
- Output computed only from inputs you supply
- Result visible immediately, no email required
- No claims made about anything we have not measured
- Formulas and weightings published on the page
- A good score returns a good score, and says so
About the tools
Are these tools free, and is there a catch?
Free, with no email gate and no data collection. Both run entirely in your browser. The commercial logic is straightforward: tools that produce a genuinely useful number occasionally lead to a conversation, and tools that demand an email before showing a result mostly produce annoyance.
Why do your tools show their formulas?
Because a calculator that hides its arithmetic is a lead-capture device wearing a lab coat. If the maths is sound it survives being shown, and if it is not it should not be presented as analysis. Every number in both tools comes with the calculation that produced it.
Can these tools replace a proper audit?
No, and we would rather say so. They identify whether a gap exists and roughly where. An audit establishes which specific cause applies to you, what it would take to fix, and whether it is worth fixing at all — which sometimes it is not.
Will you build more tools?
When we can build one that computes something real from inputs a user actually has. We have shelved several ideas that would only have worked by fabricating outputs, which is the standard we hold these to.
Beyond the estimate
When the estimate is not enough
Both tools identify whether a gap exists. An audit establishes which specific cause applies to you, what closing it would take, and whether the return justifies the effort.