Manchester · Google Ads & PPC
PPC agency in Manchester that spends where your customers are
Google Ads management that puts your budget in the right places, cuts the waste and shows which ads made money.
- Flat monthly fee
- No share of your ad spend
- You own your ad account
Businesses we work with today
Your budget may be spent 200 miles from your customers
Many Manchester accounts target the whole UK and let Google decide where the money goes. Because London has the most searches and the most competition, a large share of a national budget can drift south, even when your best customers are in the North West.
Google’s default location setting makes it worse, because it also shows your ads to people who are only interested in an area rather than actually in it. We check where your clicks and sales really come from, then match your targeting and bids to that.
What we fix in your Google Ads account
Ads shown to people outside your area
The default “presence or interest” setting shows ads to people elsewhere who have merely searched about your area. We switch to people who are actually there, where that suits your business.
National budgets that drift to London
We split campaigns or adjust bids by region, so your budget follows your customers instead of following the most competitive auctions in the country.
High cost per lead
When each enquiry costs too much, we remove the searches that never convert, tighten your location and audience targeting, and move budget to the campaigns that are performing.
Leads that don’t turn into sales
Cheap leads are not the same as good leads. We track which enquiries become paying customers, then feed that information back so Google finds more people like them.
Wasted spend on the wrong searches
Broad keywords and loose match types drain budgets quickly. We review your search terms report every week and build negative keyword lists that stop irrelevant traffic.
Reports full of clicks, not revenue
Your report shows cost per qualified lead, cost per sale and return on ad spend, because impressions and clicks on their own don’t pay the bills.
PPC services in Manchester: Google Ads management
Everything a Google Ads account needs, handled by one team that sees the whole picture. Read more about our PPC management approach.
Google Search Ads
Show up when buyers in Manchester search for what you sell, with tightly grouped campaigns built around the searches that actually lead to sales.
Performance Max
Reach buyers across Search, YouTube, Display, Gmail and Maps from a single campaign, with guardrails that stop it spending most of the budget on your own brand name.
Google Shopping
Put your products, prices and photos in front of people who are ready to buy. We set up your Merchant Center feed and keep the product data accurate.
Remarketing
Bring back the visitors who looked at your offer but didn’t get in touch the first time. See remarketing and retargeting.
YouTube Ads
Build demand with video before people start searching, and measure how much extra business it really adds.
Conversion tracking
GA4, Tag Manager, enhanced conversions, and sales data sent back from your CRM so Google learns from real customers. More on conversion tracking and analytics.
Landing pages
Clear offers, fast pages and short forms, tested so more of your paid clicks turn into enquiries. See landing page testing.
Microsoft Ads
Often cheaper clicks than Google, and a useful extra audience for B2B companies that sell to office workers.
Why Manchester businesses choose Oneskai as their Google Ads agency
Targeting set from your sales data
We look at where your customers actually are, by postcode and region, before we set a single location. Your targeting follows your sales rather than guesswork.
We measure revenue, not just enquiries
Many agencies stop counting at the form submission. We connect your advertising to your CRM or online store, so you can see which campaigns actually generated revenue.
Paid search and SEO in one plan
We also run SEO in Manchester, so we can stop paying for clicks you would get for free and use ads to cover the searches you can’t rank for yet.
A fee that doesn’t grow with your spend
You pay a flat monthly management fee, never a percentage of your media budget. Your Google Ads account is always yours, and so is its complete history.
How we work: audit, fix, launch, improve
- Week 1
Audit
We review your account, tracking and landing pages, and show you exactly where money is being wasted today.
- Weeks 1–3
Fix the foundations
We rebuild conversion tracking, restructure the campaigns, and clean up your keywords and negative lists.
- Weeks 3–8
Launch and learn
New campaigns go live, and we test ads and landing pages against each other, cutting whatever isn’t working.
- Month 3 onward
Grow what works
Budget moves to the campaigns that bring in customers, and you get a clear monthly report and a review call.
Most accounts cut the obvious waste within a few weeks, but reliable results usually take about three months. That is how long Google needs to learn, and how long we need to collect enough data to make good decisions.
Start with a free auditWhat you’ll see in your first report
Every month you get the same numbers, defined the same way, with no impressions or click-through rates dressed up as results.
| Metric | What it tells you |
|---|---|
| Spend | What went to Google, broken down by campaign, with our management fee shown separately. |
| Qualified leads | Enquiries that match the customer you want, rather than every single form fill. |
| Cost per qualified lead | The number that tells you whether the account is becoming more efficient over time. |
| Branded vs non-branded | How much came from people already searching for you, and how much is genuinely new demand. |
| Pipeline or revenue | Where your CRM or store is connected, which campaigns produced actual sales. |
Rated by clients on public review sites
These scores come from public profiles you can open and check yourself. The reviews below are quoted word for word from GoodFirms, where clients post them directly.
“Oneskai is a reliable, highly skilled partner for web revamps and tech migrations.”
We partnered with Oneskai to revamp our WordPress site… Delivered ahead of schedule, communication stayed clear throughout.
Chief Digital OfficerRiskMan · Website rebuild and moveVerified on GoodFirms “Oneskai delivered a fast, highly scalable, and SEO-optimized job portal right on schedule.”
…What set them apart was integrating SEO into development from day one. Clear communication, deadlines strictly met.
Full Stack DeveloperGRC Openings · Job portal buildVerified on GoodFirms
Who we help in Manchester
We are the best fit for businesses whose sales are worth tracking beyond the first click, whether they sell locally or across the UK.
- Ecommerce and retailShopping and Performance Max, judged on profit rather than ROAS alone. See ecommerce Google Ads.
- Manufacturing and industrial B2BTechnical products with long sales cycles, where one enquiry can become a large contract.
- LogisticsFreight, warehousing and distribution firms selling to other businesses. More on logistics Google Ads.
- Professional servicesSolicitors, accountants and consultancies, where one good client pays for months of advertising.
- Digital, tech and SaaSSoftware and digital firms, where the real result is a qualified meeting or a signed deal.
Who we’re not right for
If you are a local tradesperson who needs calls tomorrow on a small budget, a local trades specialist will probably serve you better, and we would rather tell you now.
Targeting Manchester and beyond
We can target the city centre, the ten boroughs of Greater Manchester, towns like Stockport, Salford and Trafford, the wider North West, or the whole UK with bids set by region. We work with Manchester businesses remotely, with video calls whenever you need them.
How much does Google Ads management cost in Manchester?
Our management fee is a flat monthly amount, based on how many campaigns and channels we run rather than on how much you spend. We quote it in writing after the audit, before you commit to anything.
You pay Google directly for your clicks, and we never add a markup to your media spend.
If your budget is too small to give Google’s bidding enough conversion data to learn from, we will tell you so in the audit rather than take on the account.
Get a free Google Ads audit
Send us view access to your account, and you will get a recorded walkthrough and a written summary covering:
- Where your budget is being wasted (search terms, match types, locations, times)
- Whether your conversion tracking is counting the right things
- How your campaigns are built, and what to change
- Branded vs non-branded performance
- Landing page issues that cost you conversions
- What your competitors are bidding on
- Your top 5 fixes, in the order to do them
The audit is yours to keep, whether you decide to work with us or not.
Not running ads yet? Choose “Not running yet” and we’ll send you a launch plan instead.
Google Ads and PPC questions from Manchester businesses
What does a PPC agency do?
A PPC agency plans, builds and manages your paid ads, mostly on Google. That covers keyword research, ad writing, bidding, conversion tracking and landing pages, with the goal of winning more customers for less ad spend.
How much does Google Ads management cost in Manchester?
Manchester agencies usually charge either a flat monthly fee or a percentage of ad spend, on top of what you pay Google. We charge a flat fee based on the campaigns and channels we manage, and we quote it after the free audit.
Should we target Manchester only or the whole UK?
Target wherever you can actually serve customers profitably. If you sell nationally, we still set bids by region, so the budget follows your sales instead of drifting to the most expensive auctions.
What is the “presence or interest” setting in Google Ads?
It is the default location option. It shows your ads to people in your target area and also to people elsewhere who have shown interest in it. For most local businesses, showing ads only to people who are actually there wastes far less money.
Are Google Ads cheaper in Manchester than in London?
Often, yes, for local searches, because fewer businesses compete in each auction. National keywords cost the same wherever you are based, which is why regional bid settings matter so much.
What is the difference between PPC and SEM?
Search engine marketing (SEM) usually means paid ads on search engines like Google and Bing. PPC, or pay-per-click, is the pricing model where you pay for each click, and it also covers paid social and display. On this page they mean the same work: managing your Google and Microsoft search ads.
Should I hire a Google Ads agency or a freelancer?
A freelancer can suit one simple campaign. An agency makes more sense when you also need tracking, landing pages and reporting handled, or someone to cover when one person is away. Either way, ask who will actually run your account, and make sure the account is in your name.
How long does PPC take to work?
Ads can start showing within a day. Cutting the obvious waste usually takes a few weeks, and stable, reliable results usually take around three months while Google learns from your data.
Can you take over our existing Google Ads account?
Yes. We keep your account and its history, and we fix what is there rather than starting from scratch, unless starting fresh is genuinely the better option.
Do I own my Google Ads account?
Yes. The account, the data and the history all stay in your name, so if we ever part ways, you keep everything.
Do you take a percentage of ad spend?
No, we charge a flat management fee. A percentage model rewards an agency for recommending that you spend more, and we would rather our advice had no such pull.
How do you measure PPC success?
We track cost per qualified lead, cost per sale and return on ad spend. Branded and non-branded results are reported separately, and we connect to your CRM or online store wherever we can.
Should one agency run both our Google Ads and SEO?
It usually helps. A single team can stop you paying for clicks you would already win organically, and use ads to cover the gaps while your SEO is still developing.