Singapore · Google Ads & PPC
PPC agency in Singapore for Singapore and every market beyond it
Google Ads management that gives each Asia-Pacific market its own budget and ads, cuts wasted spend and shows which ads made money.
- Flat monthly fee
- No share of your ad spend
- You own your ad account
Businesses we work with today
One “APAC” campaign is really many markets sharing one budget
Many regional teams in Singapore run a single campaign aimed at the whole of Asia-Pacific. Google then spends where clicks are cheapest, which is rarely where your best customers are, and the Singapore market gets squeezed by traffic from countries you barely serve.
Each market also has its own language, currency and buying habits, and in some of them Google is not the main search engine. We split the account by market, set a budget for each one, and report results country by country.
What we fix in your Google Ads account
Cheap markets eating the budget
When many countries share one campaign, low-cost clicks from low-value markets take most of the money. We give each priority market its own campaign and budget.
English ads for every country
Buyers in Japan, Korea or Indonesia search in their own language. We write ads and landing pages for each market, and tell you where another search engine matters more.
High cost per lead
When each enquiry costs too much, we remove the searches that never convert, tighten your location and audience targeting, and move budget to the campaigns that are performing.
Leads that don’t turn into sales
Cheap leads are not the same as good leads. We track which enquiries become paying customers, then feed that information back so Google finds more people like them.
Wasted spend on the wrong searches
Broad keywords and loose match types drain budgets quickly. We review your search terms report every week and build negative keyword lists that stop irrelevant traffic.
Reports full of clicks, not revenue
Your report shows cost per qualified lead, cost per sale and return on ad spend, because impressions and clicks on their own don’t pay the bills.
PPC services in Singapore: Google Ads management
Everything a Google Ads account needs, handled by one team that sees the whole picture. Read more about our PPC management approach.
Google Search Ads
Show up when buyers in Singapore search for what you sell, with tightly grouped campaigns built around the searches that actually lead to sales.
Performance Max
Reach buyers across Search, YouTube, Display, Gmail and Maps from a single campaign, with guardrails that stop it spending most of the budget on your own brand name.
Google Shopping
Put your products, prices and photos in front of people who are ready to buy. We set up your Merchant Center feed and keep the product data accurate.
Remarketing
Bring back the visitors who looked at your offer but didn’t get in touch the first time. See remarketing and retargeting.
YouTube Ads
Build demand with video before people start searching, and measure how much extra business it really adds.
Conversion tracking
GA4, Tag Manager, enhanced conversions, and sales data sent back from your CRM so Google learns from real customers. More on conversion tracking and analytics.
Landing pages
Clear offers, fast pages and short forms, tested so more of your paid clicks turn into enquiries. See landing page testing.
Microsoft Ads
Often cheaper clicks than Google, and a useful extra audience for B2B companies that sell to office workers.
Why Singapore businesses choose Oneskai as their Google Ads agency
Results reported market by market
Your report shows spend, leads and revenue for each country separately, so you can see which markets are worth more budget and which are not paying back yet.
We measure revenue, not just enquiries
Many agencies stop counting at the form submission. We connect your advertising to your CRM or online store, so you can see which campaigns actually generated revenue.
Paid search and SEO in one plan
We also run SEO in Singapore, so we can stop paying for clicks you would get for free and use ads to cover the searches you can’t rank for yet.
A fee that doesn’t grow with your spend
You pay a flat monthly management fee, never a percentage of your media budget. Your Google Ads account is always yours, and so is its complete history.
How we work: audit, fix, launch, improve
- Week 1
Audit
We review your account, tracking and landing pages, and show you exactly where money is being wasted today.
- Weeks 1–3
Fix the foundations
We rebuild conversion tracking, restructure the campaigns, and clean up your keywords and negative lists.
- Weeks 3–8
Launch and learn
New campaigns go live, and we test ads and landing pages against each other, cutting whatever isn’t working.
- Month 3 onward
Grow what works
Budget moves to the campaigns that bring in customers, and you get a clear monthly report and a review call.
Most accounts cut the obvious waste within a few weeks, but reliable results usually take about three months. That is how long Google needs to learn, and how long we need to collect enough data to make good decisions.
Start with a free auditWhat you’ll see in your first report
Every month you get the same numbers, defined the same way, with no impressions or click-through rates dressed up as results.
| Metric | What it tells you |
|---|---|
| Spend | What went to Google, broken down by campaign, with our management fee shown separately. |
| Qualified leads | Enquiries that match the customer you want, rather than every single form fill. |
| Cost per qualified lead | The number that tells you whether the account is becoming more efficient over time. |
| Branded vs non-branded | How much came from people already searching for you, and how much is genuinely new demand. |
| Pipeline or revenue | Where your CRM or store is connected, which campaigns produced actual sales. |
Rated by clients on public review sites
These scores come from public profiles you can open and check yourself. The reviews below are quoted word for word from GoodFirms, where clients post them directly.
“Oneskai is a reliable, highly skilled partner for web revamps and tech migrations.”
We partnered with Oneskai to revamp our WordPress site… Delivered ahead of schedule, communication stayed clear throughout.
Chief Digital OfficerRiskMan · Website rebuild and moveVerified on GoodFirms “Oneskai delivered a fast, highly scalable, and SEO-optimized job portal right on schedule.”
…What set them apart was integrating SEO into development from day one. Clear communication, deadlines strictly met.
Full Stack DeveloperGRC Openings · Job portal buildVerified on GoodFirms
Who we help in Singapore
We are the best fit for businesses that sell in Singapore and at least one other Asia-Pacific market, where each sale is worth tracking properly.
- Financial servicesFintechs, wealth managers and insurers with strict ad rules. See fintech Google Ads.
- B2B and SaaSRegional headquarters selling software and services across Asia-Pacific, where the result is a qualified meeting.
- LogisticsFreight, shipping and supply chain firms selling to businesses. More on logistics Google Ads.
- Professional servicesLegal, accounting and consulting firms, where one good client pays for months of advertising.
- EcommerceShopping and Performance Max across several countries, judged on profit. See ecommerce Google Ads.
Who we’re not right for
If you mainly need to sell into mainland China, where Google is not available, a Baidu specialist will serve you better, and we would rather tell you now.
Targeting Singapore and beyond
We can target Singapore alone, or add Malaysia, Indonesia, the Philippines, Australia, Hong Kong, Japan and other markets, each with its own language, currency and budget. We work with Singapore businesses remotely, with video calls whenever you need them.
How much does Google Ads management cost in Singapore?
Our management fee is a flat monthly amount, based on how many campaigns and channels we run rather than on how much you spend. We quote it in writing after the audit, before you commit to anything.
You pay Google directly for your clicks, and we never add a markup to your media spend.
If your budget is too small to give Google’s bidding enough conversion data to learn from, we will tell you so in the audit rather than take on the account.
Get a free Google Ads audit
Send us view access to your account, and you will get a recorded walkthrough and a written summary covering:
- Where your budget is being wasted (search terms, match types, locations, times)
- Whether your conversion tracking is counting the right things
- How your campaigns are built, and what to change
- Branded vs non-branded performance
- Landing page issues that cost you conversions
- What your competitors are bidding on
- Your top 5 fixes, in the order to do them
The audit is yours to keep, whether you decide to work with us or not.
Not running ads yet? Choose “Not running yet” and we’ll send you a launch plan instead.
Google Ads and PPC questions from Singapore businesses
What does a PPC agency do?
A PPC agency plans, builds and manages your paid ads, mostly on Google. That covers keyword research, ad writing, bidding, conversion tracking and landing pages, with the goal of winning more customers for less ad spend.
How much does Google Ads management cost in Singapore?
Singapore agencies usually charge either a flat monthly fee or a percentage of ad spend, on top of what you pay Google. We charge a flat fee based on the campaigns and markets we manage, and we quote it after the free audit.
Should we run one campaign for all of Asia-Pacific?
Usually not. A single regional campaign lets the cheapest markets take most of the budget. Separate campaigns for each priority market give you control over spend, language and results.
Is Google the main search engine everywhere in Asia?
No. Google is not available in mainland China, where Baidu leads, and Naver is widely used in South Korea. In most of Southeast Asia, Australia and India, Google is the main choice.
How much should a Singapore business spend on Google Ads?
Enough for each market to give Google 30 to 50 conversions a month. Singapore is a small market with high click costs, so we estimate budgets from real search data in the audit.
What is the difference between PPC and SEM?
Search engine marketing (SEM) usually means paid ads on search engines like Google and Bing. PPC, or pay-per-click, is the pricing model where you pay for each click, and it also covers paid social and display. On this page they mean the same work: managing your Google and Microsoft search ads.
Should I hire a Google Ads agency or a freelancer?
A freelancer can suit one simple campaign. An agency makes more sense when you also need tracking, landing pages and reporting handled, or someone to cover when one person is away. Either way, ask who will actually run your account, and make sure the account is in your name.
How long does PPC take to work?
Ads can start showing within a day. Cutting the obvious waste usually takes a few weeks, and stable, reliable results usually take around three months while Google learns from your data.
Can you take over our existing Google Ads account?
Yes. We keep your account and its history, and we fix what is there rather than starting from scratch, unless starting fresh is genuinely the better option.
Do I own my Google Ads account?
Yes. The account, the data and the history all stay in your name, so if we ever part ways, you keep everything.
Do you take a percentage of ad spend?
No, we charge a flat management fee. A percentage model rewards an agency for recommending that you spend more, and we would rather our advice had no such pull.
How do you measure PPC success?
We track cost per qualified lead, cost per sale and return on ad spend. Branded and non-branded results are reported separately, and we connect to your CRM or online store wherever we can.
Should one agency run both our Google Ads and SEO?
It usually helps. A single team can stop you paying for clicks you would already win organically, and use ads to cover the gaps while your SEO is still developing.